Salford University News

By engaging a manager who understands the club's culture, the anticipation will be that the alignment of United and Solskjaer will tap into the organisation's DNA, enabling it to return to past glorie

Manchester United today announced they will be giving manager Ole Gunnar Solskjaer a three year contract to be the clubs permanent manager, after a successful spell as caretaker.

Simon Chadwick, Professor of Sports Enterprise at the University of Salford Business School, said: “So, nearly six years after Sir Alex Ferguson's departure from Old Trafford, Ole Gunnar Solskjaer's confirmation as Manchester United manager seems to be a case of back to the future. The club's hierarchy clearly failed to get to grips with the succession issues it faced as Ferguson moved towards retirement.

“However now, whether by luck or by judgement, they seem to be righting that wrong. 2013 may not have been the right time for the Norwegian to have become United's manager, yet since then the club has lacked continuity and been in a state of flux. By engaging a manager who understands the club's culture, the anticipation will be that the alignment of United and Solskjaer will tap into the organisation's DNA, enabling it to return to past glories.”

This makes sense, aviation safety is paramount and global airlines need to ensure that all staff and passengers are safe.

Britain has now banned the Boeing 737 Max 8 from its airspace in the wake of the Ethiopian Air disaster over the weekend. Travel and tourism expert Dr Neil Robinson, from the University of Salford Business School, comments on what the knock-on effect of the decision could be.

Dr Robinson said: “This makes sense, aviation safety is paramount and global airlines need to ensure that all staff and passengers are safe. Countries that use the Boeing 737 Max 8 are right to suspend use / limit access to its airspace until the real cause of this terrible catastrophe is identified. My thoughts are with the family and loved one of those affected by these terrible events.

“Generally speaking Boeing have a good safety record and I suspect once the cause of the failure has been identified, the aviation travelling public will be happy to continue using the 737 Max 8. The potential problem here is that if Boeing do not do enough to reassure the travelling public of their planes future competence, carriers might look to use alternative providers. Airbus could potentially fill this gap, if the travelling public start to opt for European carriers whose modus operandi would be to use anything non Boeing related and this is where Airbus might potentially step in, add extra routes and increase product price accordingly.”