Tesco takes on European discount giants
Wednesday 19 September 2018
AS TESCO launches its Jack’s discount chain to compete with the likes of Aldi and Lidl, retail expert Dr Gordon Fletcher from the University of Salford weighs up the new brand’s chances.
Dr Fletcher said: “With its emphasis on a UK product base,Tesco has finally launched a response to the high street threat of European retailers Aldi and Lidl.
“The new Jack's brand – a reference to Tesco founder SirJack Cohen and a nod to the company’s 100-year history – will begin appearing next week in repurposed and existing Tesco properties. Jack's will also be based around a UK-based own-brand approach.
The challenge for Tesco will be to continuously compete at an unfamiliar price point on common household products. Aldi and Lidl both successfully compete in the retail sector by using a consistent layout in custom-built stores with a supply chain that sources items from suppliers across Europe.
“The challenge for Tesco will be to continuously compete at an unfamiliar price point on common household products. Aldi and Lidl both successfully compete in the retail sector by using a consistent layout in custom-built stores with a supply chain that sources items from suppliers across Europe.
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