Salford academic co-author of Ancelotti book
Thursday 26 May 2016
A University of Salford
academic has co-written a book with ex-Chelsea manager Carlo Ancelotti, one of the most successful and
highly-respected names in world sport and leadership.
Born in Italy Ancelotti has won football’s ultimate prize,
the Champions League, a record five times – twice as a player and three times
as a manager – and in 2010 he guided Chelsea to their first domestic ‘Double’. He
has managed top clubs in England Italy and Spain and won trophies with all of
them. In July he will take on his latest challenge as manager of German
champions, Bayern Munich.
And now Ancelotti and Chris Brady, Professor of Management and Director of the Centre for Sports Business at the University of Salford, along with Mike Forde, have written a book detailing the secrets of effective management, Quiet Leadership (Portfolio Penguin, 26 May).
Professor Brady said: “We took two or three years to pull it together, we wanted it to be something we could be proud of. We wanted something that was a bit unusual. This is not a biography, it’s a look at management in general and will be of interest to business people as well as those interested in football.
“We have tried to look at Ancelotti’s quiet approach to leadership versus the Ferguson approach, which is a bit more vocal.”
In contrast to the hysteria and theatrics of some rival managers, such as potential Man Utd manager Jose Mourinho, Ancelotti is known for his calm and measured style. He has an innate ability to lead his players, inspiring their intense loyalty. There are few better qualified to share the secrets of management.
Chris added: “The book is both by him and about him. It took a while to get everything together, I spent a week with him doing interviews. It includes bits by players and managers who have worked with him or against. David Beckham, Sir Alex Ferguson and Cristiano Ronaldo have all contributed.
“The biggest thing that everyone agreed was that he looks after people, takes care of them and develops them. Everyone said he is a great man manager. Capello recommended that Beckham played for AC Milan because Ancellotti was the manager for example.”
The book explores what makes Ancelotti so consistently effective. How does he deal with the challenges that each role presents? What’s the key to handling the egos of the players, the demands of owners and the media? What shapes his decision-making? And, how does he switch off?
Ancelotti reveals his thoughts and philosophies on what it takes to be a good leader. Drawing on his own experiences, and telling many stories for the first time, he covers everything from handling the talent to dealing with setbacks, managing the workplace to tactics, analytics and mind games.
Find out more
Sam Wood
0161 295 5361
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