Come Fly With Me
Friday 29 September 2017
DR NEIL Robinson, tourism expert from the University of Salford Business School, offers advice to Michael O’Leary and Ryanair, as the crisis at the company deepens.
“Fast forward to today and the Ryanair brand appears damaged and slightly soiled, not so much as a result of the many flight cancellations, but the manner by which Mr O’Leary appears to have gone back on some of his promises. Enter the UK Civil Aviation Authority (CAA) which has now tasked Mr O’Leary to ensure that he is playing by the rules and compensating/providing alternative travel arrangements to his disgruntled customer base.
“Whilst many aviation business models are sufficiently robust to deal with problems, one could argue that the budget airline business model works well when all is running smoothly, but when a problem develops, the model lacks strength and often shows signs of strain. My advice to Mr O’Leary, please remember the 5P’s, prior preparation prevents poor performance.”
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Sam Wood
0161 295 5361
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