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talkSPORT on campus

Friday 10 November 2017

NATIONAL radio station talkSPORT broadcast live from University of Salford’s MediaCiytUK campus yesterday, highlighting a new course designed to stop the brain drain in British sport.

Presenter Mark Saggers, assisted by third year broadcast journalism students from Salford, discussed the mental aspects of sport for both those just starting out as professional sports men and women and those coming to the end of their careers. He also discussed in depth the MSC in Sport Directorship run by VSI in conjunction with the University of Salford Business School. 

Andy McIntyre, Director of VSI, said: “One of the major problems sport has faced is the brain drain of talent. We have executive leaders who haven’t played, trained, coached or managed and suddenly they are given roles looking after major sporting clubs. 

“My colleague Tony Faulkner looked at why the role of the sporting director has failed so miserably in this country in all sports compared to the United States for example. It was clear that many people wanted a sporting director but there was no one qualified. Where do we find the people qualified for the role?

“We decide we would try to create that level of expertise and so we created our course.”

Great British Olympic javelin thrower Goldie Sayers, gymnast Beth Tweddle and England and Yorkshire cricketer Matthew Hoggard are among the first cohort on the course at Salford. 

Andy added: “The programme is innovative and cutting edge. We are looking for people who have ideas and want to give back to sport. To deliver real value these people need to have a formal qualification to add to their experience. It’s an interactive experience with guest lecturers from the business world and lots of different environments. We see it as a finishing school.”

England Cricketer Matthew Hoggard said: “I didn’t go to University, I left school after my a-levels. I spent 16 years playing cricket and then you need to think about what you want to. It worse than leaving school when you finish playing.

“The course has been great so far. You get such great direction from it and from the teachers and a fresh perspective.”

More information on the course can be found on the VSI website at info@vsiee.com or call 0845 45 99 765.

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Sam Wood

0161 295 5361